Association for Consumer Research Conference: Judith Willberger, Technical University of Munich

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Judith Willberger, Technical University of Munich

Fri, October 12
6:00 to 8:00pm
Hilton Anatole, Imperial Ballroom
In Event: Working Paper Session & Reception
In Working Paper Session: Pod B: Consumer Trust
On Working Paper: B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust
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