Association for Consumer Research Conference: Luluo Peng, Hunan University, China

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Luluo Peng, Hunan University, China

Fri, October 12
6:00 to 8:00pm
Hilton Anatole, Imperial Ballroom
In Event: Working Paper Session & Reception
In Working Paper Session: Pod P: Financial Decision Making
On Working Paper: P11. A Price Premium on A Trivial but Weak Preferred Attribute Increase Choice: The Roles of Scarcity, Arousal and Perceived Risk
Non-Presenter

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