Association for Consumer Research Conference: Steven Shechter, University of British Columbia, Canada

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Steven Shechter, University of British Columbia, Canada

Fri, October 12
1:40 to 2:55pm
Hilton Anatole, Rosetta
In Special Session: 3.13 Extraordinary Ordinality: Subtle Influences of Numerical Rankings on Consumer Behavior
On Session Paper: The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?
Non-Presenter

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