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Session Submission Type: Forum
Consumer researchers are increasingly concerned about biased data reporting (e.g., p-hacking). We highlight another method of misconduct-purposefully omitting research from a paper's conceptual development-which we term theory hacking (t-hacking). Our roundtable assembles journal editors to discuss t-hacking's pervasiveness, real or perceived effect on scholarship, and possible solutions.
Margaret C. Campbell, University of Colorado, USA
Darren Dahl, University of British Columbia, Canada
Eileen Fischer, York University, Canada
Rebecca Hamilton, Georgetown University, USA
Joel Huber, Duke University, USA
Gita Venkataramani Johar, Columbia University, USA
Amna Kirmani, University of Maryland, USA
Mary Frances Luce, Duke University, USA
Deborah MacInnis, University of Southern California, USA
Page Moreau, University of Wisconsin - Madison, USA
Vicki G. Morwitz, New York University, USA
Anirban Mukhopadhyay, Hong Kong University of Science and Technology
Linda L Price, University of Oregon, USA
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
Priya Raghubir, New York University, USA
Rebecca Ratner, University of Maryland, USA
Klaus Wertenbroch, INSEAD, Singapore
Christian Wheeler, Stanford University, USA