In Event: Working Paper Session & Reception

Working Papers

J1. The Effect of Identity Abstractness on Information Processing Styles - Woojin Choi, University of Seoul; Min Jung Kim, Manhattan College; HyukJin Kwon, University of Seoul; Jiyun Kang, Texas State University

J2. Consistence vs. Variety: The Effect of Temporal Orientation on Variety Seeking - YUAN ZHANG, Xiamen University; SHAOQING ZHANG, Quanzhou Normal University

J3. You Think I’m Yours but, Trust Me, I’m Not: How Consumers Value Dogs and Cats - Colleen Patricia Kirk, New York Institute of Technology; Samantha Renee Kirk, Boston College, USA

J4. A Large Pack of Toilet Paper is Bad for Me: Self-control and Consumers’ Responses to Product Quantity - (Joyce) Jingshi Liu, Hong Kong University of Science and Technology; Keith Wilcox, Columbia University, USA; Amy Dalton, Hong Kong University of Science and Technology

J5. Buy Better, Buy Less: Future Self-Continuity and Construal Level Affect Investment in Sustainable Consumer Products - Rebecca Peng, Northeastern University, USA; Daniele Mathras, Northeastern University, USA; Katherine Loveland, Xavier University

J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip - Jayant Nasa, Indian School of Business; Tanuka Ghoshal, Baruch College, USA; Raj Raghunathan, University of Texas at Austin, USA

J7. Alienation from Ourselves, Alienation from Our Products: A Carry-over Effect of Self-alienation on Self-possession Connection - (Joyce) Jingshi Liu, Hong Kong University of Science and Technology; Amy Dalton, Hong Kong University of Science and Technology

J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship - Bing Han, Shanghai Jiao Tong University; Liangyan Wang, Shanghai Jiao Tong University

J9. The Beautified Me is Me: How Interdependence Increase Usage of Beauty App - Qin Wang, Arizona State University, USA; Andrea Morales, Arizona State University, USA; Adriana Samper, Arizona State University, USA

J10. Transnational Consumer Lifestyle - zahra Sharifonnasabi, Queen Mary University of London; Fleura Bardhi, City University of London, UK

J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants - Sonja N. Kralj, University of Augsburg, Germany; Michael Paul, University of Augsburg, Germany

J12. The Influence of Pet-Ownership on Consumer Behavior - Lei Jia, Ohio State University, USA; Xiaojing Yang, University of Wisconsin - Milwaukee, USA; Yuwei Jiang, Hong Kong Polytechic University

J13. The Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction - Argiro Kliamenakis, Concordia University, Canada; Kamila Sobol, Concordia University, Canada

J14. You Reflect Me: Narcissistic Consumers Prefer Anthropomorphized Arrogant Brands - Norah Awad, Hongik University; Nara Youn, Hongik University

J15. The Deliberation Effect on the Judgment and Choice of Anthropomorphized Products - Juliana M. Batista, EAESP Fundação Getúlio Vargas; Jose Mauro C. Hernandez, Centro Universitário FEI