In Event: Working Paper Session & Reception

Working Papers

N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment - Aditya Gupta, University of Nebraska-Lincoln; James Gentry, University of Nebraska-Lincoln

N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits - Tanvi Gupta, Indian Institute of Management Bangalore; Preeti Krishnan Lyndem, Indian Institute of Management Bangalore

N3. Emotion Regulation and Memory for Negative Emotion Ads - Sandra Segal, Ben Gurion University, Israel; Hila Riemer, Ben Gurion University, Israel; Shai Danziger, Tel Aviv University, Israel; Gal Sheppes, Tel Aviv University, Israel

N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments - Atul A Kulkarni, University of Missouri, USA; Joëlle Vanhamme, EDHEC Business School, France

N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices - Julia Storch, University of Groningen, The Netherlands; Koert van Ittersum, University of Groningen, The Netherlands; Jing Wan, University of Groningen, The Netherlands

N6. Not Myself: The Impact of Secret-Keeping on Consumer Choice Regret - DONGJIN HE, Hong Kong Polytechic University; Yuwei Jiang, Hong Kong Polytechic University

N7. Emotion Or Information？Effects Of Online Social Support On Customer Engagement - Chuang Wei, Tsinghua University; Maggie Wenjing Liu, Tsinghua University; Qichao Zhu, Tsinghua University

N8. Effect of Awe on Collectable Consumer Experience - Eujin Park, Washington State University, USA; Andrew Perkins, Washington State University, USA; Betsy Howlett, Washington State University, USA

N9. Effects of Awe on Consumers’ Preferences for Bounded Brand Logos - Fei Cao, Renmin University of China; Xia Wang, Renmin University of China

N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions - Andrea Rochelle Bennett, University of North Texas; Blair Kidwell, University of North Texas; Jonathan Hasford, University of Central Florida, USA; David Hardesty, University of Kentucky, USA; Molly Burchett, University of Kentucky, USA

N12. Untangling Different Envy Episodes and their Effects on Brand Attitude - Kirla C Ferreira, EAESP-FGV, Brazil & City University of London, UK; Delane Botelho, EAESP-FGV; Suzana Valente Battistella-Lima, EAESP-FGV

N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention - Ran Li, Chinese University of Hong Kong, China

N14. The Bright Side of Sadness: How Mood Affects Goal Initiation - Yunqing Chen, Chinese University of Hong Kong, China; Leilei Gao, Chinese University of Hong Kong, China