In Event: Working Paper Session & Reception

Working Papers

M1. How Rewarding is Your Rewards Program? Experiential vs. Material Rewards - Ayalla Ruvio, Michigan State University, USA; Farnoosh Khodakarami, Michigan State University, USA; Clay Voorhees, Michigan State University, USA

M2. Of Expectations and Experiences: The Moderating Effect of Valanced Expectations on Enjoyment of a Positive versus Negative Experience - Brian Gillespie, University of New Mexico; Molly McGehee, University of New Mexico

M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions - Michelle van Solt, Florida International University; Jessica Rixom, University of Nevada, Reno; Kimberly Taylor, Florida International University

M4. How Consumption Experiences Create Value - Gia Nardini, University of Denver; Melissa Archpru Akaka, University of Denver; Deborah MacInnis, University of Southern California, USA; Richard J Lutz, University of Florida, USA

M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation - Jooyoung Park, Peking University; MENGSHU CHEN, Tencent Holdings Limited

M6. Approaching Negative Experience - Liang Shen, Shanghai Jiao Tong University; Fengyan Cai, Shanghai Jiao Tong University; Ying Yu, Huazhong Agricultural University

M7. The Mixed Effects of Nostalgia on Consumer Switching Behavior - Zhongqiang (Tak) Huang, University of Hong Kong; Xun (Irene) Huang, Nanyang Technological University, Singapore; Yuwei Jiang, Hong Kong Polytechic University

M8. Nostalgia Increases Healthy Attitudes and Behaviors - Jannine Lasaleta, Yeshiva University; Carolina O. C. Werle, Grenoble Ecole de Management; Amanda Pruski Yamim, Grenoble Ecole de Management

M9. Exploring Historical Nostalgia and its Relevance to Consumer Research - Matthew Farmer, University of Arizona, USA; Caleb Warren, University of Arizona, USA

M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude - Sirajul Arefin Shibly, SUNY Binghamton, USA; Jinfeng Jiao, SUNY Binghamton, USA

M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior - Xiadan Zhang, Renmin University of China; Xiushuang Gong, Jiangnan University; Jing Jiang, Renmin University of China

M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities - Richard Kedzior, Bucknell University

M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior - Yafeng Fan, Tsinghua University; Jing Jiang, Renmin University of China