8:45 to 10:00am

1.1 Novel Ways to Increase Product Adoption, Consumption and Reconsumption

10:15 to 11:30am

2.1 Marketing Food so You Eat Better: The Effects of 4Ps on Meal Choices

2:00 to 3:15pm

3.1 LearnShop: Wising Up: Lessons For Teaching Consumer Behavior Over the PhD Student Lifecycle

3:30 to 4:45pm

4.1 LearnShop: Causal Inference in Consumer Research: Promises and Problems

5:00 to 6:15pm

5.1 LearnShop: Becoming Wise Consumer Behavior Teachers: Traditional Tools for New Contexts

8:45 to 10:00am

1.2 Exploring Anthropomorphism Through the Lens of Agency and Communion

10:15 to 11:30am

2.2 Perceptions of AI and Algorithmic Decision Making

2:00 to 3:15pm

3.2 We Can 'Feel' the Presence: Persuasion Dynamics of Technology-Mediated Social Presence in Consumer-Firm Interactions

3:30 to 4:45pm

4.2 Rethinking Anthropomorphism: The Antecedents, Unexpected Consequences, and Potential Remedy For Perceiving Machines as...

5:00 to 6:15pm

5.2 Designing Better Practices of New Technology

8:45 to 10:00am

1.3 On Marketing Messages and Consumer Anticipation - Advertising and Its Effects on Attitudes

10:15 to 11:30am

2.3 Understanding Consumer Responses to Advertising Content

2:00 to 3:15pm

3.3 Consumer Evaluations of Bundles and Customization

3:30 to 4:45pm

4.3 Variance in Experiential Consumption and Its Implications

5:00 to 6:15pm

5.3 Thinking About Thinking: Effects of Fluency, Frequency and Speed of Thought, and Wishful Thinking

8:45 to 10:00am

1.4 How Could You do That?! Consumers’ Differential Reactions to Companies Treating Others Badly…or Better

10:15 to 11:30am

2.4 How Would You Like to Pay For That? The Effect of Payment Method on Consumer Behavior

2:00 to 3:15pm

3.4 From Words to Wisdom: Conversational Language and Paralanguage

3:30 to 4:45pm

4.4 Persuasion 2.0

5:00 to 6:15pm

5.4 Mental Accounting Matters: Mental Accounting Shapes How People Invest, Spend, Purchase, and Consume

8:45 to 10:00am

1.5 Exploring Brand Dimensions: Transparency and Authenticity, Anthropomorphism and Culture

10:15 to 11:30am

2.5 Consumers and Their Relationships With Brands

2:00 to 3:15pm

3.5 Digging Into the Branding Taboos - Rejection, Negative WOM, Negative Publicity, and Product Displacement

3:30 to 4:45pm

4.5 How Mindsets Affect Charitable Behavior

5:00 to 6:15pm

5.5 Engaging With Social Media: Effects of Linguistic Styles, Visual Imagery, and Content Ideology and on Purchase Frequency

8:45 to 10:00am

1.6 Pain of Paying: Antecedents and Consequences

10:15 to 11:30am

2.6 Understanding the Mechanisms and Outcomes of Intensive Marketization

2:00 to 3:15pm

3.6 Reexamining Complexity: Dimensionality and Information Density in Consumer Decision Making

3:30 to 4:45pm

4.6 Influences of Numerical and Scale Formats on Judgments

5:00 to 6:15pm

5.6 Getting Wiser? New Insights Into Consumer Research Practices

8:45 to 10:00am

1.7 Sharing Stories: Celebrating Five Decades of ACR – 1970s

10:15 to 11:30am

2.7 Sharing Stories: Celebrating Five Decades of ACR – 1980s

2:00 to 3:15pm

3.7 Sharing Stories: Celebrating Hal Kassarjian’s ACR Distinguished Service Award

3:30 to 4:45pm

4.7 Effects of Identity Associations on Purchase Decisions

5:00 to 6:15pm

5.7 Group Influences on Individual Identity

8:45 to 10:00am

1.8 Understanding the Elusive Creativity - Methods, Effects, and Implications

10:15 to 11:30am

2.8 Improving CSR Perceptions and Their Effects

2:00 to 3:15pm

3.8 Number Effects on Pricing, Promotion, Upgrades, and Product Evaluations

3:30 to 4:45pm

4.8 Effects of Sensory Ambient Factors on Purchase and Consumption of Food and Non-Food Products

5:00 to 6:15pm

5.8 Mental Health and Consumer Behavior

8:45 to 10:00am

1.9 Consuming Emotionally: How Emotions Affect Consumption Behavior

10:15 to 11:30am

2.9 Dissecting Emotion and Its Effects on Expertise, Communication, and Perceptions of Nostalgia

2:00 to 3:15pm

3.9 How Emotions Affect Shopper and Service Marketing

3:30 to 4:45pm

4.9 Time and Goals: Licensing, Framing, Signaling, and Implicit Temporal Boundaries

5:00 to 6:15pm

5.9 An Emotional Relationship With Prosociality -- Doner and Recipient Perspectives

8:45 to 10:00am

1.10 The Machine Age of Consumer Research: How Robot-Based Expression Modalities Alter Perception and Choice

10:15 to 11:30am

2.10 When Marketing Alienates Consumers

2:00 to 3:15pm

3.10 This Session is Fake News: The Impact of Fake News and Political Polarization on Media and Attitude Change, and...

3:30 to 4:45pm

4.10 Understanding More About Having Less: Consumer Responses to Scarcity

5:00 to 6:15pm

5.10 New Wine in Old Glasses: Influencing Judgments Through Sound, Sight, and Semantics

8:45 to 10:00am

1.11 The Influence of Luxury Brands

10:15 to 11:30am

2.11 Political Idealogy and Its Influence on Consumption and Brand Preferences

2:00 to 3:15pm

3.11 The Effects of Power Distance on Experience Evaluation, Brand Preferences, and Consumption Decisions

3:30 to 4:45pm

4.11 Do Parents Really Know Best? Inter-Generational Interaction, Shared Wisdom, and Collective Decision-Making

5:00 to 6:15pm

5.11 Understanding the Narratives We Tell Ourselves: Storytelling in Research, Health, and the Marketplace

8:45 to 10:00am

1.12 Discrete vs. Connected: How the Mental Representation of Time Impacts Goal Pursuit and Goal Fulfillment

10:15 to 11:30am

2.12 The Changing Face of Luxe: Refocusing, Undermining, Moralizing Luxury

2:00 to 3:15pm

3.12 Time Matters: Dynamics of Sequential and Simultaneous Multiple Goal Pursuit

3:30 to 4:45pm

4.12 How Do Consumers Value Their Private Data?

5:00 to 6:15pm

5.12 A New Look at Beauty in Consumer Decision Making

8:45 to 10:00am

1.13 Changing Views on Gender and How It Influences Product Perception and Consumer Choice

10:15 to 11:30am

2.13 Gender Differences in Consumption and Their Relations With Identity

2:00 to 3:15pm

3.13 Information Disclosure -- When/How it Happens and Its Brand Consequences

3:30 to 4:45pm

4.13 The Modern Consumer: How New Technologies Are Changing Consumer Behaviors and Interactions

5:00 to 6:15pm

5.13 Owning, Sharing, or Renting? Investment and Experience Perspectives

8:45 to 10:00am

1.14 Moving Away From Market Creation: Examining the Growth of Aesthetic Markets

10:15 to 11:30am

2.14 Rethinking the Stability of Consumer Impatience: How Consumer Intertemporal Preferences Vary Across Types of Goods and...

2:00 to 3:15pm

3.14 Word of Mouth: Emerging Insights and New Directions For Consumer Research

3:30 to 4:45pm

4.14 New Directions in Hedonic and Utilitarian Consumption

5:00 to 6:15pm

5.14 Wising up About Goal Progress: The Antecedents and Consequences of Goal Progress Perceptions

8:45 to 10:00am

1.15 Food Decision-Making and Obesity Research: What Have We Accomplished, and What Still Needs to Be Done?

10:15 to 11:30am

2.15 How to do Automated Textual Analysis

2:00 to 3:15pm

3.15 Interpersonal Decision Making and Consumption: Developing Ideas and Fostering Collaborations

3:30 to 4:45pm

4.15 The Wisdom of Words: Language in Consumer Research. A Workshop to Spark Collaboration.

5:00 to 6:15pm

5.15 Consumption Ideology

8:45 to 10:00am

1.16 Videography

10:15 to 11:30am

2.16 Videography

2:00 to 3:15pm

3.16 Videography

3:30 to 4:45pm

4.16 Workshop: What is the DNA of a Fantastic Article?

5:00 to 6:15pm

5.16 Workshop: Early Career Workshop

8:00 to 9:30am

Journal of Consumer Research Associate Editors Meeting

2:00 to 3:00pm

2020 Program Committee Meeting

11:45am to 12:30pm

Presidential Address

12:30 to 1:50pm

ACR's Friday Luncheon & Business Meeting

7:00am to 7:00pm

Co-Author Lounge - Friday

6:30 to 8:00pm

Working Paper Session & Reception

7:00am to 5:00pm

Friday Check-In & Registration

8:00 to 9:00am

Friday Continental Breakfast

8:00 to 9:00am

Keith Hunt Newcomer's Breakfast

4:30 to 6:30pm

Journal of Consumer Research Editorial Review Board Meeting