18D Sweeten Your (Shopping) Day! – How Glucose Affects the Acceptance of Dynamically Priced Products and Goods

• In Event: Working Paper Session & Reception
  In Working Paper Session: 18. Pricing and Numerical Judgments

Short Abstract

This research work examines whether glucose intake can influence the consumers’ acceptance of dynamically priced products and goods, by indirectly increasing the level of serotonin. Preliminary results provide evidence that the augmentation in the level of serotonin affects the consumers’ reaction to dynamically priced commodities, influencing psychological and social factors.

Authors

• Caspar Krampe, Heinrich-Heine-University, Germany

• Lasse Meißner, Heinrich-Heine-University, Germany

• Nadine Gier, Heinrich-Heine-University, Germany

• Peter Kenning, Heinrich-Heine-University, Germany