(Il)Legitimate in the Homeland? Repatriate Migrants’ Consumption in a Complex Institutional Environment

• In Event: 10.7 Research on Vulnerable Groups: Migrants, Women Minorities, and the Impoverished

Short Abstract

In most research on consumer acculturation and migration, institutions act consistently in shaping consumers. Using institutional logics, we conduct an ethnographic study of repatriate consumers to show that macro- and meso-level forces are conflicted inter- and intrainstitutionally. This complexity triggers consumer responses, from sustaining an illusion of legitimacy to re-diasporization.

Authors

• Sonja N. Kralj, University of Augsburg, Germany

• Michael Paul, University of Augsburg, Germany