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The Heightening Effect of Temporal Landmarks on Regulatory Resources

Sat, October 19, 10:30 to 11:45am, Hyatt Regency - Atlant, Hanover G

Short Abstract

The article shows that individuals have more regulatory resource when they get a fresh start. Via regulatory resources, individuals are more likely to choose unpalatable but healthy food and to believe advertisement that delivery knowledge at temporal landmarks.

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