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Reducing Monotony For Breakfast: A Goal-Based Account

Sat, October 19, 9:00 to 10:15am, Hyatt Regency - Atlant, Hanover E

Short Abstract

Why do people eat the same breakfast everyday, but desire different lunches and dinners? We find across diary, day reconstruction, and experimental data that goals, rather than time scarcity, modulate variety-seeking in meals throughout the week. The impact of a hedonic goal change on variety-seeking decreases from breakfast to dinner.

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