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5R The Influence of Information on Consumers’ Intention to Reduce Food Waste in Three European Countries

Fri, October 18, 6:30 to 8:00pm, Hyatt Regency - Atlant, Grand Hall West

Short Abstract

This study investigates whether providing information about the impact of food waste and food waste practices influences consumers’ behavioral intention toward food waste reduction. Results from an online survey (N=2,248) show that practice information significantly increases participants’ intention to reduce food waste, while impact information has no effect on intention.

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