Association for Consumer Research Conference: George Newman, Yale University, USA

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George Newman, Yale University, USA

Sat, October 19
10:30 to 11:45am
Hyatt Regency - Atlant, Hanover B
In Special Session: 7.6 The Essence Conveyed by Origins, Creators and Products: How Consumers Perceive Value
On Session Paper: When Heritage Branding Limits Innovation
Non-Presenter

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