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Ravi Dhar, Yale University, USA
- Fri, October 18
8:45 to 10:00am
Hyatt Regency - Atlant, Hanover B
In Special Session: 1.6 Pain of Paying: Antecedents and Consequences
On Session Paper: Paying Less For What You Like More: How Pain of Paying Leads to Preference InconsistenciesNon-Presenter
2:00 to 3:15pm
Hyatt Regency - Atlant, Courtland
In Special Session: 3.12 Time Matters: Dynamics of Sequential and Simultaneous Multiple Goal Pursuit
On Session Paper: The Better Path Not Taken: Goal-Setting Undermines Opportunity Cost ConsiderationNon-Presenter
3:30 to 4:45pm
Hyatt Regency - Atlant, Fairlie
In Special Session: 4.14 New Directions in Hedonic and Utilitarian Consumption
On Session Paper: Role of Hedonic Choices in Sequential Decision-MakingNon-Presenter
- Sat, October 19
9:00 to 10:15am
Hyatt Regency - Atlant, The Learning Center
In Knowledge Forum: 6.16 Toward an Integrated Wisdom of Goals and Personal Resources
On Session Paper: Toward an Integrated Wisdom of Goals and Personal ResourcesPresenter
10:30 to 11:45am
Hyatt Regency - Atlant, Hanover B
In Special Session: 7.6 The Essence Conveyed by Origins, Creators and Products: How Consumers Perceive Value
On Session Paper: When Heritage Branding Limits InnovationNon-Presenter
10:30 to 11:45am
Hyatt Regency - Atlant, Hanover B
In Special Session: 7.6 The Essence Conveyed by Origins, Creators and Products: How Consumers Perceive Value
Session Chair