12H Who is Watching Me? Consequences of Reciprocal Reviewing to the Firm

• In Event: Working Paper Session & Reception
  In Working Paper Session: 12. Social Media and Word of Mouth

Short Abstract

This investigation focuses on the unintended consequences when a consumer is the one being reviewed within the context of the P2P sharing economy. Drawing on social exchange theory, we propose negative reviews will elicit reactions towards the seller which spill over to the booking platform and manifest as negative WOM.

Authors

• Laura Rifkin, Brooklyn College, USA

• Canan Corus, Pace University, USA

• Colleen P. Kirk, New York Institute of Technology, USA