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8N The Incidental Effect of Hope and Pride on Compliance With Health-Care Warning Messages

Fri, October 18, 6:30 to 8:00pm, Hyatt Regency - Atlant, Grand Hall West

Short Abstract

This research shows that hope, a future-oriented emotion, increases risk perception and consequently, compliance with health-care warning messages, compared to pride, a past-oriented emotion (Studies 1 and 2). The opposite effect is observed when the temporal focus is not associated with specific emotions (Study 3).

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