Put the Cookies in the Jar: The Presence of Food Decreases Enjoyment of Concurrent Consumption Experiences

• In Event: 6.9 How Biases and Sensory Stimuli Affect Food Enjoyment

Short Abstract

Consumers often engage in experiences (e.g., attending a concert) in the presence of food that they plan to consume later. Seven studies show that the presence (vs. absence) of food decreases enjoyment of concurrent consumption experiences. The presence of food prompts mental imagery, which decreases engagement with the focal activity.

Authors

• Emily Garbinsky, University of Notre Dame, USA

• Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands