How Corporate Purpose Affects Employees’ Sustainable Behaviors: The Moderating Role of Autonomy and Culture

• In Event: 2.8 Improving CSR Perceptions and Their Effects

Short Abstract

Companies increasingly talk about their higher purpose beyond profit maximization. This study proposes that employees’ awareness of their company’s higher purpose increases sustainable behaviors mediated by a reduction of justification strategies. Autonomy and sustainability culture moderate the mediated effect. The authors test the model using a survey of 297 employees.

Authors

• CB Bhattacharya, University of Pittsburgh, USA

• Sankar Sen, Baruch College, USA

• Laura Marie Edinger-Schons, University of Mannheim, Germany