Association for Consumer Research Conference: Kelley Main, University of Manitoba, Canada

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Kelley Main, University of Manitoba, Canada

Fri, October 18
6:30 to 8:00pm
Hyatt Regency - Atlant, Grand Hall West
In Event: Working Paper Session & Reception
In Working Paper Session: 1. Advertising
On Working Paper: 1J When the Bigger is Not the Better: Backlash Effects of Before-and-After Advertising
Non-Presenter

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