In Competitive Paper Session: 3.5 Digging Into the Branding Taboos - Rejection, Negative WOM, Negative Publicity, and Product Displacement
On Competitive Paper: I Desire a Brand When I See the Standard: How to Communicate Brand Rejection

Non-Presenter

In Event: Working Paper Session & Reception
In Working Paper Session: 1. Advertising
On Working Paper: 1J When the Bigger is Not the Better: Backlash Effects of Before-and-After Advertising

Non-Presenter

In Event: Working Paper Session & Reception
In Working Paper Session: 3. Sensory Marketing
On Working Paper: 3C Such Great Heights: Visualization of Height Increases Luxury Perceptions in Consumers

Non-Presenter

In Competitive Paper Session: 7.1 Contextual Effects on Prosocial Behavior
On Competitive Paper: Brightness Increases More Positive Views of Humanity and Prosocial Behavior of People Low in Moral Identity

Non-Presenter