Association for Consumer Research Conference: Russell H. Fazio, Ohio State University, USA

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Russell H. Fazio, Ohio State University, USA

Sat, October 19
9:00 to 10:15am
Hyatt Regency - Atlant, Grand Hall East D
In Special Session: 6.4 The Emotional Consumer: Insights From Big Data
On Session Paper: The Enhancing vs. Backfiring Effects of Emotionality in Consumer Reviews
Non-Presenter

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