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Edward Yuhang Lai, Virginia Tech, USA
- Fri, October 18
8:45 to 10:00am
Hyatt Regency - Atlant, Hanover E
In Competitive Paper Session: 1.9 Consuming Emotionally: How Emotions Affect Consumption Behavior
On Competitive Paper: Motivated Happiness in Luxury ConsumptionPresenter
- Sat, October 19
1:45 to 3:00pm
Hyatt Regency - Atlant, Grand Hall East C
In Competitive Paper Session: 8.3 Antecedents of Trustworthiness and Disclosure Intentions
On Competitive Paper: I Think I Can… Self-Efficacy and Information DisclosurePresenter