Association for Consumer Research Conference: Andrew Smith, Suffolk University, USA

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Andrew Smith, Suffolk University, USA

Fri, October 18
6:30 to 8:00pm
Hyatt Regency - Atlant, Grand Hall West
In Event: Working Paper Session & Reception
In Working Paper Session: 12. Social Media and Word of Mouth
On Working Paper: 12B What Cultural-Cognitive Frames Support the Institutionalization of Online Reviews?
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