Association for Consumer Research Conference: Johanna Palcu, Vienna University of Economics and Business, Austria

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Johanna Palcu, Vienna University of Economics and Business, Austria

Fri, October 18
6:30 to 8:00pm
Hyatt Regency - Atlant, Grand Hall West
In Event: Working Paper Session & Reception
In Working Paper Session: 19. Retail, Services and Experiential Consumption
On Working Paper: 19C Seeing Red? Loss of Personal Control Reduces Consumers’ Interest in Sales Promotions in Crowded Retail Spaces
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