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Pingping Qiu, Monash University, Australia
- Fri, October 18
6:30 to 8:00pm
Hyatt Regency - Atlant, Grand Hall West
In Event: Working Paper Session & Reception
In Working Paper Session: 1. Advertising
On Working Paper: 1J When the Bigger is Not the Better: Backlash Effects of Before-and-After AdvertisingPresenter
6:30 to 8:00pm
Hyatt Regency - Atlant, Grand Hall West
In Event: Working Paper Session & Reception
In Working Paper Session: 8. Emotions
On Working Paper: 8A The Role of Authentic and Hubristic Pride on Green Product ConsumptionPresenter