Association for Consumer Research Conference: Maryam Tofighi, California State University Los Angeles, USA

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Maryam Tofighi, California State University Los Angeles, USA

Fri, October 18
6:30 to 8:00pm
Hyatt Regency - Atlant, Grand Hall West
In Event: Working Paper Session & Reception
In Working Paper Session: 7. Identity and Values
On Working Paper: 7G Perceptual Distortion: When Are Environmentally-Friendly Practices Perceived to be Less Impactful?
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