Association for Consumer Research Conference: Chi-Yue Chiu, Chinese University of Hong Kong, China

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Chi-Yue Chiu, Chinese University of Hong Kong, China

Fri, October 18
8:45 to 10:00am
Hyatt Regency - Atlant, Dunwoody
In Competitive Paper Session: 1.13 Changing Views on Gender and How It Influences Product Perception and Consumer Choice
On Competitive Paper: Harley Blow Dryers and Dove Men Body Wash: The Masculine-American Stereotype and Its Effects on Gendered Marketing
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