Competitive Papers

Imagining is Better Than Seeing: How Perceptual Difficulty Increases Indulgence - Aekyoung Kim, University of Sydney, Australia; Saerom Lee, University of Texas at San Antonio, USA; Margaret Meloy, Pennsylvania State University, USA

Put the Cookies in the Jar: The Presence of Food Decreases Enjoyment of Concurrent Consumption Experiences - Emily Garbinsky, University of Notre Dame, USA; Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands

Reducing Monotony For Breakfast: A Goal-Based Account - Romain Cadario, IESEG School of Management, France; Carey K. Morewedge, Boston University, USA

The 'Calories-Must-Be-Bad' Bias: How the Belief That Calories Are Unhealthy Increases the Choice Share of Less Nutritious Options - Arnaud Monnier, Cornell University, USA; Steven Sweldens, Erasmus University Rotterdam, The Netherlands; Stefano Puntoni, Erasmus University Rotterdam, The Netherlands

Aekyoung Kim, University of Sydney, Australia