In Event: Working Paper Session & Reception

Working Papers

1A When Politicized Advertising Campaigns Backfire - Aviva Philipp-Muller, Ohio State University, USA; Joseph Siev, Ohio State University, USA; Richard Petty, Ohio State University, USA

1B. I Can Find it Myself: Advertisement Disclosure in Persuasion Attempts Cause a Threat to Competence - Stephan Carney, Carnegie Mellon University, USA; Laurence Ashworth, Queens University, Canada

1C The Reactance Decoy Effect: How Including an Appeal Before the Target Message Increases Persuasion - Birga Mareen Schumpe, New York University Abu Dhabi, United Arab Emirates; Jocelyn J. Bélanger, New York University Abu Dhabi, United Arab Emirates; Claudia F. Nisa, New York University Abu Dhabi, United Arab Emirates

1D The Drink Might Not Give You Wings, But Its ad Might: Neuroimaging Evidence Examining Advertising Effects on Consumer Cognition - Hongjun Ye, Drexel University, USA; Siddharth Bhatt, Drexel University, USA; Wenting Zhong, Drexel University, USA; Amanda Sargent, Drexel University, USA; Jan Watson, Drexel University, USA; Yigit Topoglu, Drexel University, USA; Hasan Ayaz, Drexel University, USA; Rajneesh Suri, Drexel University, USA

1E Skip My Empathy: Impact of Goal and Emotion on Ad­-Skipping Rate and ad ­Effectiveness - Yongwoog Andrew Jeon, University of Texas at Austin, USA; Yuhosua Ryoo, Southern Illinois University, Carbondale; Hye Jin Yoon, University of Georgia, USA

1F Preferences For Ambivalent Products as a Function of “Too Good to be True” Beliefs - Geoffrey Durso, Vanderbilt University, USA; Robert Smith, Ohio State University, USA

1G The Impact of Mortality Salience on Adolescents’ Attitudes Toward Advertisements - Issariya Woraphiphat, North Bangkok University, Bangkok, Thailand; Yupin Patarapongsant, SASIN, Behavioral Research and Informatics in Social Sciences Research Unit, Chulalongkorn University, Bangkok, Thailand

1H Make Me Think or Tell Me a Story: The Effect of Category Interest, Need For Cognition, and Transportation Tendency in Social Media Advertising - Kaptceva Valeriia, Hongik University, South Korea; Felicia Caitlin, Hongik University, South Korea; Nara Youn, Hongik University, South Korea

1I Seeing the Unseen: The Role of Distrust in Considering Missing Information - Donald Ryan Gaffney, University of Cincinnati, USA; Emma Neybert, University of Cincinnati, USA; Frank R. Kardes, University of Cincinnati, USA; Robert Wyer Jr., University of Cincinnati, USA

1J When the Bigger is Not the Better: Backlash Effects of Before-and-After Advertising - Hamed Aghakhani, Dalhousie University, Canada; Pingping Qiu, Monash University, Australia; Kelley Main, University of Manitoba, Canada; Fang Wan, University of Manitoba, Canada

1K Any Smile? Any Gender? What Matters in Static Ads to Boost Consumers' Product Evaluation - Giuliana Isabella, Insper, Brazil; Valter Afonso Vieira, Maringá State University, Brazil

1L The Impact of ad Depth of Field Matching Product Categories on Product Evaluation - Lu Meng, Renmin University of China