In Event: Working Paper Session & Reception

Working Papers

7A I Will Not Retaliate if You Did Not Know the Risks: Investigating Consumer Responses to Firm Product Failures - Chaumanix Dutton, University of Southern California, USA; Norbert Schwarz, University of Southern California, USA

7B Witnessing Moral Violations Increases Boundary Preference - Chunya Xie, Renmin University of China; En-Chung Chang, Renmin University of China

7C Consumers’ Perceptions of Sustainability in Domains Varying in Closeness to Self - Catalin Mihai Stancu, Aarhus University, Denmark; Alice Grønhøj, Aarhus University, Denmark; Liisa Lähteenmäki, Aarhus University, Denmark

7D The Social Construction of Mythologies - Sarah Grace, University of Arkansas, USA

7E The Professor X Effect – Do People With Disability Achieve Higher? - Ryan Wang, University of Minnesota, USA; Jinjie Chen, University of Minnesota, USA; Alison Jing Xu, University of Minnesota, USA

7F Homeyness and Domesticity in Work-Related Marketplace Experiences - Laetitia Mimoun, City University of London, UK; Adèle Gruen, Goldsmiths, University of London, UK

7G Perceptual Distortion: When Are Environmentally-Friendly Practices Perceived to be Less Impactful? - Maryam Tofighi, California State University Los Angeles, USA

7H Does Being Short Lead to Better Self-Control? - Lei Jia, Ohio State University, USA; Xiaoyan Deng, Ohio State University, USA; Xiaojing Yang, University of South Carolina, USA

7I When Loneliness Increases Self-Gifting: The Moderation of Attachment Style - Cindy B Rippé, Grenoble Ecole de Management, France and University of North Georgia, USA; Carolina O. C. Werle, Grenoble Ecole de Management, France; Amanda Pruski Yamim, Grenoble Ecole de Management, France

7J How Insecure Narcissists Become Cultural Omnivores: Consuming Highbrow Culture For Status Seeking and Lowbrow Culture For Integrity Signaling - Hanna Shin, Hongik University, South Korea; Nara Youn, Hongik University, South Korea

7K I Believe, But I Don’t Follow! Religious Deviance: Causes, Consequences, and Coping Mechanisms - Arti Srivastava, Indian Institute of Management Udaipur, Inda; Prakash Satyavageeswaran, Indian Institute of Management Udaipur, Inda

7L Parenthood Increases Desire For Conspicuous Luxury Goods - Aziza Caimile Jones, Rutgers University, USA; Kristina Durante, Rutgers University, USA; Sarah Hill, Texas Christian University, USA; Hannah Bradshaw, Texas Christian University, USA

7M SEST: A New Integrative Model to Illustrate How Social Class, Economic System-Justification, and System Threats Jointly Influence Consumer Preferences - Matthew Maxwell-Smith, Western University, Canada; Allison R. Johnson, Western University, Canada; June Cotte, Ivey Business School, Canada; Sharon Shavitt, University of Illinois at Urbana-Champaign, USA; Steven Shepherd, Oklahoma State University, USA

7N American Conservatives: Anti-Globalist Global Brand Consumers - Claudiu Dimofte, San Diego State, USA

7O Identity Contamination in Circular Economy Products - Anna Tari, Boston University, USA; Remi Trudel, Boston University, USA

7P Firing Founders That Behave Badly: Effects of Moral Versus Type Authenticity on Brand Evaluations - Lan Anh Nu Ton, University of Georgia, USA; Rosanna Smith, University of Georgia, USA

7Q Of the Known Unknown: Algorithmic Consumer Culture and Reontologized Consumer Subjects - Soonkwan Hong, Michigan Technological University, USA