In Event: Working Paper Session & Reception

Working Papers

13A Binge Watchers, Media Marathoners, and the Consumption of Multi-Episode Media Content - Amita Bhadauria, Bradley University, USA; James A Muncy, Bradley University, USA; Rajesh Iyer, Bradley University, USA

13B Trolling For Trolls: Exploring the Effect of Internet Trolls on Subscription Rates of Live-Streamed Video Games - William Fritz, Oxford University, UK; Felipe Thomaz, Oxford University, UK; Andrew T. Stephen, Oxford University, UK

13C When Collecting Personal Data From Consumers Backfires - Jianna Jin, Ohio State University, USA; Robert Smith, Ohio State University, USA; Rebecca Walker Reczek, Ohio State University, USA

13D In a Serious Relationship With My Streaming: The Case Study of the Humanized Netflix Interaction on Facebook - Juliana M. Batista, EAESP-FGV, Brazil; Delane Botelho, EAESP-FGV, Brazil

13E Ownership Feelings Towards Hedonic Digital Services? Investigating Psychological Ownership in Video Streaming Consumption - Sebastian Danckwerts, Heinrich-Heine-University, Germany; Maximilian Hartmann, Heinrich-Heine-University Düsseldorf, Germany; Peter Kenning, Heinrich-Heine-University, Germany

13F Are Interdisciplinary Ideas Always Good? Field Insights on New Information Consumption - Amir Sepehri, Western University, Canada; Seyednasir Haghighibardineh, Washington State University, USA; Rod Duclos, Western University, Canada

13G The Mechanisms Underlying the Effect of Expected Effort on Willingness to Cocreate - Xianfang Zeng, University of Calgary, Canada; Mehdi Mourali, University of Calgary, Canada

13H Judgments of New Product Creativity: The Role of the Firm’s Past Failures and Successes - Wade S. Wade, University of British Columbia, Canada; Joey Hoegg, University of British Columbia, Canada; Darren Dahl, University of British Columbia, Canada

13I Domestic Employees Online: Exploring Technology Adoption, Motivations, and Symbolic Meanings - Teresa Trevino, Universidad de Monterrey, Mexico; Mónica Salinas, Universidad de Monterrey, Mexico; Andrea Dieck, Universidad de Monterrey, Mexico; Alejandra Sañudo, Universidad de Monterrey, Mexico; Daniela Vela, Universidad de Monterrey, Mexico

13J What’s Next? The Role of Contemporary Technology in Shaping Consumers’ Product Discovery - Shahzeb Jafri, York University, Canada; Eileen Fischer, York University, Canada

13K Feeling at Ease in Adoption of Learning Technologies: Drivers and Mediator - Alonzo Altamirano, California State University Monterey Bay, USA; Jenny Lin, California State University Monterey Bay, USA; Angeline Nariswari, California State University, Monterey Bay

13L Alexa, can I call you Mum? – A Developmental Perspective on Consumer Trust in Smart Home Technologies - Jonas Foehr, University of Bayreuth, Germany; Claas Christian Germelmann, University of Bayreuth, Germany

13M Materialistic Enough to Matter: The Effect of Materialism on the Reception of Innovative Products - KT Manis, Texas Tech, USA; Ashley Hass, Texas Tech University, USA; Rebecca Rabino, Texas Tech University, USA