Association for Consumer Research Conference: Dennis Herhausen, Kedge Business School, France

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Dennis Herhausen, Kedge Business School, France

Fri, October 18
2:00 to 3:15pm
Hyatt Regency - Atlant, Grand Hall East C
In Competitive Paper Session: 3.3 Consumer Evaluations of Bundles and Customization
On Competitive Paper: Understanding Personalized Lifestyle Marketing: An Experimental Approach
Non-Presenter

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