T71 D&D: The design, development, and implementation of a gamified approach to a college-level business course

• In Event: Roundtables - Friday
  In Roundtable Session: Roundtables II - D&D

Short Description

While gamification has become a common term among social media and business enterprises, it is gaining ground as a way to innovate and motivate learners. Yet, little empirical research indicates its effects on student participation. In this proposal, we describe the design and development of a gamification platform and its motivation effects on college students.

Authors

• Peter Rich, Brigham Young University

• Jared Chapman, Utah Valley University