Massive Open Online Courses in Management Education: Platform Selection from an Instructional Design Perspective

• In Event: D&D - Massive Open Online Courses

Short Description

This practice proposal reports the design and implementation of a methodology for selecting an adequate platform for a Massive Open Online Course (MOOC) in Management Education. Based on provider characteristics and platform features, a generic evaluation matrix for MOOC platforms was developed and subsequently matched with instructional design criteria. A case study showcases the selection methodology for a MOOC on value-based management. The generic evaluation matrix provides in-depth analysis of context-specific affordances for the instructional design of MOOCs.

Authors

• Marc Egloffstein, Mannheim Business School

• Dirk Ifenthaler, University of Mannheim