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Personal Construct Theory (PCT) is often used in psychology to enlighten psychologists/researchers understanding of people’s thinking. One benefit of PCT is that element descriptions and their constructs are created by the participants, not researchers, creating participant-driven data. This methodology can be successfully used to showcase how participants view technology and its features. Examples will be provided demonstrating how PCT was used in technology-related research, including examples relating to free online measurement and geometry tools.
Terri L. Kurz, Arizona State University, Polytechnic
Robert C. Kleinsasser, Arizona State University
Ivana Batarelo Kokic, University of Split, Croatia