Understanding the Moderating Effects of Cultural Aspects on the Relationships Between Students’ Entrepreneurial Intention and Its Antecedents

• In Event: Roundtable Session 38
  In Roundtable Session: Division J Section 6 Roundtable 7

Abstract

Many researchers suggest that entrepreneurial intention (EI) is a strong predictor of entrepreneurship behaviors. However, empirical work on predictors and moderators of EI in school-based settings is still in its infancy, in particular in developing countries. The present study, based on the Theory of Planned Behaviour, examines the moderating effects of individualism-collectivism on the relationship between EI and its antecedents. Data was collected from a sample of 347 Iranian college students. The study found positive effects of attitudes, subjective norms, and perceived behavioral control on student’s EI; however, these effects do not differ among students of low individualism-collectivism and high individualism-collectivism. Furthermore, the results illustrate that role models have indirect influences on EI through subjective norms and perceived behavioural control.

Authors

• Saeid Karimi, Wageningen University

• Martin Mulder, Wageningen University

• Thomas Lans, Wageningen University

• Harm Biemans, Wageningen University