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This paper traces the political and ideological processes of social studies standards-making at the state level and uncovers how various conservative power-brokers sought to control the ways in which America was represented and defined in social studies content. Using a dual framework of revisionist history and social justice, the researchers analyzed social studies curriculum reform movements in California, New York, Virginia, Minnesota, Missouri, and Texas. Employing a case study methodology, cross-case analysis revealed that conservative power-brokers often directed the reform process through their influence in political and media-centered arenas, while the voices of teachers, those with the most direct experience working in public schools, were kept mostly silent. Implications for educators will be discussed in the paper.