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This doctoral research outlines the relationship between university B.Com students’ Multiple Intelligences (MI), learning styles and their perceptions of online learning. This was a mixed method study which utilised student feedback questionnaires, MI and learning style inventories, learning journals, and interviews. Findings indicated that students’ learning styles and multiple intelligences did not influence their learning or motivation levels. Effective teaching, no matter what the instructional delivery mode, remains a crucial issue for students. Productive relationships with their peers and instructor were crucial factors in their satisfaction. Implications of this research encompasses good university leadership that establishes effective policy and practice, and models of effective faculty development which facilitate optimal learning outcomes.