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Engaging professional adults in an online environment is a common challenge for online instructors. One premise of this study is that all instructional strategies used in an online environment are actually assessment strategies. This study investigated principal preparation student reactions to twelve assessment strategies. The courses under study fostered experimentation with both traditional and innovative strategies within an online environment to gauge student perceptions of the value of each strategy. Students self-reported experiences in terms of level of enjoyment, level of engagement, and the extent to which they believed the assessments resulted in the creation of knowledge transferrable to future professional practice. The results indicate that students prefer assignments that are less-traditional and fully incorporate available technological tools.