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This research explores several products and services that may be classified as culture-specific to determine their culture-based characteristics and evolution amidst internationalized designs. Two methodologies are combined to determine what it means to design with culture in mind. The Culture Based Model’s Elements are used to ground these innovations in a culture-based context; and a multimodality method is used to determine the meanings inherent in these innovations. This manuscript will evaluate through qualitative analyses two culture-specific products: Homestead Creator and Instructional Pervasive Gaming and two culture-specific services: Ushahidi and M-PESA that were derived out of culture-based contexts. The outcome of this research is to determine the cultural considerations needed to design culture-specific innovations.
Patricia A. Young, University of Maryland - Baltimore County
Tutaleni I. Asino, The Pennsylvania State University - University Park