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In this paper, I investigate the impact of coaching on military and veteran students attending a private, nonprofit university with an extension campus located on a U.S. Air Force installation in Northern California. I exploit a natural experiment created when a policy change introduced coaching for all incoming students entering after a specific academic term. I use an interrupted time series model to isolate the causal impact of coaching as measured by three specific variables including term-to-term persistence, first-time student persistence, and academic achievement (institutional GPA). I find that while academic coaching did have an impact on term-to-term persistence and first time student persistence, it had no impact on student academic achievement.