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Conceptualizing University Identity: Mission, Branding, and the Quest for Quality
Fri, April 8, 2:15 to 3:45pm, Marriott Marquis, Floor: Level Four, Independence Salon ASession Type: Paper Session
Sub Unit
Chair
Papers
Mission as Metaphor: Reconceptualizing How Leaders Utilize Institutional Mission - Leslie R. Zenk, University of North Carolina - Charlotte; Karen Seashore Louis, University of Minnesota
The Role of External Stakeholders in the Development of a "Corporate Brand" in Higher Education - Louise Mary Spry, Nottingham Trent University; Marie Parker-Jenkins, University of Limerick; Sheine Peart, Nottingham Trent University; Carley Foster, Nottingham Trent University
University Identity: The Role of Trustees - Karley Riffe, University of Georgia; Sondra Nicole Barringer, University of Georgia
Visualizing Quality: University Online Identity as Organizational Performativity in Higher Education - Gerardo Blanco RamÃrez, University of Massachusetts - Boston; Amy Scott Metcalfe, The University of British Columbia