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An Investigation on How Cognitive Style Affected Multimedia Learners' Visual Search Patterns and Learning Outcomes

Sat, April 9, 2:15 to 3:45pm, Convention Center, Floor: Level Two, Exhibit Hall D

Abstract

This study examined the impact of level of field dependence affected learners’ visual search patterns and further determine learning outcomes. In additional to traditional achievement measures and self-reported cognitive load rating, eye-tracking technology was used to investigate learners’ approaches in attaining task-relevant information. No effect of cognitive style on learners’ achievement and cognitive load level was found. However, compared to field-independent learners, field-dependent learners were found to fixate and regress more frequently on components of the visual instructional materials with the same amount of time. The eye-tracking data showed that field-dependent learners were less effective than field-independent learners in extracting key information from the materials. Discussion and suggestions for the findings and future studied were provided in this paper.

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