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Growing research suggests greater school choice proportionally impacts residential demand in urban neighborhoods (Davis & Oakley, 2013; Patrick, 2015). This qualitative study investigates if both current and perspective Camden residents’ housing decisions are impacted by increased school choice options through Camden’s Renaissance schools. Findings suggest that current and prospective residents’ decision to live in Camden is largely unaffected by the offering more choice options. Residents reported living in Camden due to its affordability and emotional connections. Prospective residents overwhelmingly communicated negative perceptions of Camden’s choice schools, and indicated their decision to move to Camden hinges on broader quality of life issues including safety and poverty. This study highlights the nuance and complexity in understanding urban residential decisions and school choice.