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This study explores the content, activities, tools, and resources that instructors of massive open online courses (MOOCs) use to enhance the personalization of their MOOC. Email interviews with 25 MOOC and open education leaders about the personalization of MOOCs led to the development of an online survey with both closed and open ended items. The survey was completed by 134 MOOC instructors. There were a range of instructional practices, technology tools, and content resources that instructors employed to personalize MOOC learning environments. Among them were supplemental readings, options on course tasks, and multiple media elements. A majority of respondents reported interest in learning new techniques to personalize their MOOCs and expressed initiative in personalizing their next MOOC offering.