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The sharp increase in attendance at for-profit colleges has raised concerns about the cost and quality of these institutions. Federal authorities have proposed regulations to restrict federal subsidies to be used at low-performing schools, yet there is little evidence on how for-profit students might respond to these regulations. I investigate this phenomenon by studying California’s need- and merit-aid program, which used two policy changes to first restrict and then eliminate for-profits as participating institutions. Using a differences-in-differences strategy, I find that more than two-thirds of high school students who would have enrolled in a for-profit forgo the award entirely, with the remaining students shifting into the community college sector. Work in progress will examine impacts on degree completion.