Social Media as a Methodological Tool in Qualitative Research

• In Event: Westin Roundtable Session 3

Abstract

This paper explores how social media can be utilized as a qualitative research method. We draw from our experiences utilizing Facebook as part of a larger research study to demonstrate the processes involved when using social media in qualitative research. We discuss the importance of considering the purpose of using social media as a research tool, developing a systematic structure of data collection and storage, as well different aspects of data analysis.

Authors

• Arely L. Acuña, University of Southern California

• Marissiko M. Wheaton, University of Southern California

• Ronald Hallett, University of the Pacific