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The purpose of this study is to design a structural model explaining how elementary students use digital textbooks on mobile devices. This study extends the technology acceptance model (TAM) framework, with self-efficacy, learning motivation, learning strategies and parent education level as external variables. Results showed that Self-efficacy and learning strategies significantly influence use of digital textbooks through perceived usefulness and perceived ease of use. In addition, parent education level has a significant influence on elementary students’ self-efficacy and especially learning motivation. These findings have broadened research on technology acceptance with emphasis on a more pedagogical framework that focuses on the learners and their unique contexts when using digital textbooks via mobile devices.