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Social-Psychological interventions have been used to produce significant gains in learner outcomes (see Lazowski & Hulleman, 2015). The current research project embedded two types of messaging (one based on growth mindset research, the other a novel anchoring of effort message) into a commercial educational technology used by thousands of introductory programming students each semester. Results indicate increased persistence in the growth mindset condition, and a decrease in persistence for the anchoring condition, relative to control. Randomized control trials like this, at scale and embedded into widely-used commercial products, are a valuable approach for improving learner outcomes in a rigorous and iterative way, while also contributing to the burgeoning literature on Social-Psychological interventions.